Objectivist Epistemology as the Foundation of Marketing Theory∗
نویسنده
چکیده
Identifying concept–formation as a mathematical process and demonstrating that the essence of a concept is objective, rather than intrinsic or subjective, Ayn Rand claims to have solved the “problem of universals” in philosophy and to have paved the way for the validation of scientific induction. Rand’s theory holds profound implications for marketing theory.
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